The mother & baby care industry is an ever-growing market with a wide variety of products and services. Despite the economy’s downturn, population growth is fueling a positive outlook. Global consumers are increasingly turning to high-end products instead of low-end ones. Likewise, a new generation of young parents is about to embark on their journey to parenthood. Staying competitive in this environment means knowing your target market and understanding what motivates young parents to spend money on a particular product.
In the premium baby skincare space, California Baby has long been the go-to brand. Its line of products includes noni juice, a skin-soothing an dam blw. extract, and a lotion for baby skin. Prices range from $15 to $135. A brand that values the environment and human rights is Alaffia. This organic skincare line is based on African plant oils and promotes fair trade by paying farmers fair wages and ensuring safe working conditions. It also offers a line of baby creams, lotions, and other products for moms and babies.