Article marketing will live on, but you may have to learn how to write articles differently after the Google Panda algorithm update. Some call it the Farmer update, but that is just one guy’s name for it – Google named it Panda, so Panda it is. What did this Panda algorithm update achieve?
Panda is an update to Google’s search engine algorithm, that determines what web pages should be indexed and where these pages should appear in the results pages offered to people using specific search terms to find information. In a nutshell, it changed the way Google looked Buy Google Reviews at web pages and listed them and in turn, the way that online marketers used article marketing.
The main change was to put more emphasis on the site as a whole, and to remove web pages that failed to offer expert information on the topic. If an article seems shallow in content, and does not appear to be written by an expert, if it appears sloppy and not well researched, if it is short or fails to offer information other than what is obvious, then Panda might well decide it does not deserve a listing.
Keep in mind that Google’s main objective is to provide Google users that are using the search engine to find useful and authoritative information on the topic defined by their search term. It does not take your article marketing strategies into account, and if Google’s algorithm calculates that your page content or article is not offering useful and authoritative information then don’t expect it be listed.
So how to you write articles to meet the needs of Google’s customers – not Google, take note, but Google’s customers! Those who understand how to write articles after Panda will know that they should write only on those topics they know a fair bit about. Article marketing has returned to the domain of the writer rather than the plagiarist or the spinner.
Fudging and waffle will no longer work, no matter how many keywords you sprinkle about in it, and this signifies the end of many fairly expensive eBooks out there that explains how to create meaningless articles, and also of many forms of spinning software that will generate articles of little meaning and certainly no chance of being listed.